The Business Today News
Irene Falcone’s entrepreneurial journey reads like a blueprint for modern disruption. A champion of conscious consumerism, Falcone first rose to prominence as the founder of Nourished Life, a pioneering e-commerce platform for natural and organic beauty products. Her passion for toxin-free living tapped into a growing demand across Australia and beyond, earning her widespread recognition.
Before major networks and mainstream media caught on, Falcone was featured on the Industry Leaders television program. While correlation doesn’t imply causation, it’s hard to ignore that her media visibility surged soon after the appearance. Industry Leaders, known for spotlighting Australia’s most innovative businesses, offered a national platform that introduced her mission and message to a broader audience.
Following her feature, Falcone was invited onto several major media platforms, including Channel 7, Studio 10, A Current Affair, and The Australian. Her insights on health, wellness, and ethical retail made her a regular voice in national conversations about the future of consumer goods.
In 2017, she sold Nourished Life in a deal reportedly worth $20 million to ASX-listed company BWX Limited, marking one of Australia’s most successful natural beauty acquisitions. The sale not only cemented her status as a formidable force in the retail world but also opened new doors for innovation.
In 2020, Falcone turned her focus to a new frontier: the liquor industry. Frustrated by the lack of healthy alternatives to alcohol, she founded Sans Drinks, Australia’s first alcohol-free bottle shop. Opening its doors on Sydney’s Northern Beaches, Sans Drinks was more than just a store; it was a movement. Offering an expansive range of non-alcoholic wines, spirits, and beers, Falcone once again found herself at the helm of a retail revolution.
Her efforts did not go unnoticed. Channel 7 dubbed Sans Drinks “the biggest disruption to the liquor industry since prohibition.” By 2023, the brand had grown to such significance that it was acquired by Just Wines, with Falcone staying on as part of the leadership team. Never one to sit still, she has also returned to her roots with the launch of Clean Nectarine, a new venture in the natural beauty space.
From clean skincare to clean drinking, Falcone’s career continues to redefine what it means to be a conscious consumer and entrepreneur. And while many factors contribute to business success, it’s clear that platforms like Industry Leaders play a vital role in amplifying voices like hers—voices that challenge, change, and ultimately shape entire industries.
