By:| The Business Today News
When Perth entrepreneur Iris Smit first stamped her mark on the beauty industry, she was just 23 years old. Armed with a university design degree, a bold idea, and an eye for solving everyday frustrations, she created The Quick Flick — a winged eyeliner stamp that would transform morning routines around the globe.
Today, the brand is valued at more than $15 million, its products stocked in major retailers and adored by beauty enthusiasts across multiple continents. Yet, the journey from a side-hustle to an internationally recognised brand is as compelling as the product itself.
From Perth to Prime Time
Smit first captured public attention during her appearance on Shark Tank Australia in 2018. The then 23-year-old entrepreneur received an offer of $300,000 for a 27.5% stake in her fledgling business. In a move that would become part of her entrepreneurial legend, she declined — confident in her vision and her company’s trajectory.
It was shortly after this high-profile TV debut that Industry Leaders set out to tell her story. In an ambitious multi-location production, our crew flew to Perth to interview Smit’s mother, capturing intimate family insights into the determination and creativity that shaped her from a young age. From there, we travelled to Sydney, filming at the very home where The Quick Flick first began. The journey concluded in our studios, where Smit sat down for an in-depth interview that brought her entrepreneurial journey into sharp focus.
Capturing a Defining Moment
During the course of our production, Smit achieved another milestone — securing a national retail deal with Priceline. The agreement cemented The Quick Flick’s position as a mainstream beauty essential, moving it from the world of online virality into the high streets of Australia. We were on hand to document the significance of this development, capturing behind-the-scenes moments as she navigated the next phase of her brand’s growth.
Beyond the Eyeliner Stamp
What began as a single, innovative eyeliner tool has since expanded into a diverse beauty portfolio. The Quick Flick now encompasses SPF-infused cosmetics, cleansing tools, and skincare accessories — each product driven by Smit’s ethos of innovation, functionality, and style.
Her success has also garnered prestigious recognition, including a spot on Forbes’ 30 Under 30 list, reinforcing her status as one of Australia’s most influential young business leaders.
The Entrepreneurial Lesson
Smit’s story is one of courageous decision-making, brand authenticity, and the power of staying connected to the original vision — even when lucrative offers are on the table. From that first eyeliner stamp to a multi-million-dollar empire, her journey offers inspiration not only to aspiring beauty founders but to entrepreneurs in every sector.
As The Quick Flick continues its global expansion, one thing remains certain: Iris Smit has proven that sometimes the boldest move you can make is betting on yourself.
